SECO Energy Earns J.D. Power Ranking; Showcases New Logo

SECO Energy, a not-for-profit cooperative delivering power through nearly 200,000 meters across seven Central Florida counties, ranks highest in among midsize utilities in the South region according to the J.D. Power 2015 Electric Utility Residential Customer Satisfaction Study. To commemorate the honor and strengthen the company’s brand identity, a new logo was developed.


The J. D. Power study ranks midsize and large utilities in four geographic regions: East, Midwest, South and West. Companies in the midsize utility segment serve between 100,000 and 499,999 residential customers, while companies in the large segment serve 500,000 or more. The study measures customer satisfaction with utilities by examining six factors: power quality and reliability; price; billing and payment; corporate citizenship; communications; and customer service.


SECO Energy CEO Jim Duncan humbly stated, “This J.D. Power award is the culmination of a decade of hard work and steady improvement in the service we provide to our customers, who we call members. I credit our Board’s governance, our management team’s leadership and, most important, our employees’ dedication and hard work. Our highest priority is serving our members with reliable, low-cost service while supporting our local communities. We’re honored that SECO Energy members have recognized our company with this award.”


Board President Ray Vick commented, “The J.D. Power award marks a significant milestone and frames a positive future for our company, which has a deeply rooted history as Sumter Electric Cooperative, founded in 1938 with a mission of rural electrification.” The mission has changed over time, and in an effort to enhance the company’s image as a utility serving across seven Central Florida counties, the cooperative has slowly adopted the name “SECO Energy.” A notice was recently published in the Sumter County Times of intention to officially do business as (d/b/a) SECO Energy, and the name was registered with the Florida Department of State.


The company developed the new logo to strengthen its brand identity. Colors remain the same for familiarity, and the plug was preserved as a tribute to the previous logo. Duncan added, “The partial circle or arc over the top speaks to SECO Energy’s presence in The Sunshine State – its beautiful sunrises, sunsets, solar power, continuous energy flow, Florida oranges and, truly, anything under the sun. The logo commemorates the significance of the company’s identify today and in the future as SECO Energy.”


Enhancing member communication is one of SECO’s current priorities. The company is currently evaluating its website and storm center platforms and researching technology that promotes two-way communication with members. Visit the company on Facebook and Twitter today for the latest company news, energy-efficiency resources and community outreach events.

Leave a Reply